Target Kaleidoscopic Fashion Spectacular

To showcase Target's Fall 2010 fashion line, we rented out the entire Southern facade of The Standard Hotel (then brand new, and famous for its voyeuristic design). Thirteen floors were filled with dancers clothed in the fall line, dancing to a 20-minute originally scored light show. On the ground, models walked in a mini Standard-style structure so guests could see the clothing up close. 

ROLE: Art Director • AGENCY: Mother • 2010