BORN THE HARD WAY • BUDWEISER
Budweiser is an American icon. In 2016 we literally labeled the can “America”. To follow that up, we decided to honor the American Dream, by telling the story of the company’s immigrant founder, Adolphus Busch on the Super Bowl.
The ad premiered just days after President Trump’s controversial travel ban, causing a call for a boycott on Twitter. Unfortunately they misspelled the hashtag (#boycottbudwiser) and the ad ranked 4th on the USA Today Ad Meter despite it.
ROLE: Creative Director • AGENCY: Anomaly • Super Bowl 2017
Director: Chris Sargent